The project consists of three rooms. The first room has large-scale prints and projections of pixilated video and camera phone images. Words are blown out and the images are severely abstracted. The color is divided into grids. Even the placards are made from small video screens. This is a nice effect. The images themselves are quite pleasing. Some are still recognizable, yet others have taken on a completely different persona.
The middle room has generative art prints that are created by software that produces compositions from “reprocessed digital imagery.” This room represents the meshing of sound and image, a “microcosm of both social and media networks.”
The third room is only lit by projections and screens that remix the audio and visual imagery that represent the mass media. The media “re-maps” the facts accordingly, and in this piece Magruder turns the attention back onto the media. Addressable Memory is an interesting look into how the average person relies on digital technology. It is rare that you will find someone that does not own or use a cell phone, computer or other digitally based technology daily.
In many ways, these devices keep us connected; yet Magruder exposes the disconnections that make up these forms of communication. Addressable Memory “re-presents the representations of the personal and institutional products of this machinery in a more contemplative and more contextualizing way, intensifying the use of technology to the point where the presence of that of that pervasive technology is again visible but the content and operation of that technology is defamiliarised and contemplatable.”
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